Literature review of customer satisfaction

Mishra, Literature review of customer satisfaction. Customer satisfaction is very crucial aspect for banking industry also a very wide area to be studied. The concepts and determinants of customer satisfaction has changed significantly as transition has taken place how can i write essay traditional to modern banking. Of the respondents involved in the literature review of customer satisfaction, Thus, consumer satisfaction is crucial to meeting various needs of consumers, business, and society. This response rate is statistically sufficient to represent the opinions of the targeted group. This provides the rationale upon which this review examines the studies that have attempted to explore the issue of customer satisfaction. He further observes that consumer satisfaction will eventually lead to job satisfaction in the service providers. In the competitive and dynamic environment it becomes mandatory to find out the customer satisfaction factors. First, given that customer satisfaction is not a quantitatively measurable variable and it ideally depends on the behavior of consumers, more investigative efforts should be put in understanding consumer behavior of consumers in a particular industry, geographic location and across gender. Research studies that have investigated customer satisfaction in various fields are also explored. But today banking has a new face. By Andre Ismanik.